Coast Collision Centers Mission Statement
Our organization is dedicated to becoming a leading automotive collision repair solutions provider for the top auto insurers and their policyholders for the Southern California region. We accomplish this by providing high quality repairs, consistently reduced repair cycle time, and superior service in a professional, modern, and clean environment. The following principles guide our decision making and any new company policies that are developed:
Grow the company while adhering to our uncompromising values and principles.
Embrace diversity, respect, and dignity as an essential way that we conduct our business.
Embrace our local communities and do our part to improve the environment.
Recognize that being reasonably profitable is essential to building the company that we are trying to build.
Our value proposition is driven by leading customer satisfaction results and consistently reduced repair time as enabled by our Lean Manufacturing Repair Model. We recognize that our mission cannot be accomplished without a team that is highly experienced, well trained, and properly represents the core values of the company.
Company Background
Richard Fish is the President/CEO and founder of Coast Collision Centers (previously known as Pacific Collision Centers - Carlsbad, Escondido) and brings more than two decades experience in building fast-paced growth companies serving the Auto Property & Casualty industry. His experience in managing multiple location collision businesses in diverse markets has allowed him to attain a keen understanding of the most current technologies and processes driving success in this industry.
Fish spent 12 years at CCC Information Services (a leading software and information services provider based in Chicago) in a number of leadership positions serving both the Automotive Property & Casualty Insurance Companies and the Collision Repair marketplace. Fish left CCC to be a founding member of the Gerber Group management team. Gerber is a Collision & Glass business based in Chicago that is now one of the Nation’s largest and most successful industry consolidators. After leaving Gerber, Fish ran an eight center collision & glass business in Orange County, California.
Drawing on his diverse experience in the industry Fish was convinced that a new business model could introduce greater value to the market. Subsequently, he concluded that a new organization was necessary to achieve his vision.
In April of 2005 Richard and a partner purchased three former M2 Automotive collision centers and opened two of those locations for business in May of 2005 (Carlsbad and Escondido). Fish lead the effort to establish these San Diego locations as the regions’s premier collision repair facilities, including; acquisition, staffing, business processes, licensing, vendors, and leadership staffing. In August of 2007, Fish bought out the partner in the Carlsbad location and sold his half of the Escondido location to that same partner. Under sole ownership, the Carlsbad facility has become the flagship location of Coast Collision Centers. The business processes, workflow, and passion for the customer have been refined at this location and will serve as the model of the broader organization going forward.
The Coast Collision Center’s Team Commitment
A successful company has a culture and values that promote open and honest communications, accountability and a strong team orientation. Fostering such a culture requires a commitment from everybody:
Passion for the Customer:
We will always know who our internal and external customers are and take pride in being responsive and accountable to them. We realize that our company exists to serve our customers, and acknowledge that without them we have no company.
Communication:
We will engage in open, honest and constructive communications. Our priorities are to listen first, understand thoughtfully and reply respectfully.
Quality:
We recognize that getting it right is better than just doing it fast. We will always remain focused on achieving the highest quality. Our reputation cannot be compromised in any way shape or form. If it’s almost right - it’s still wrong!
Respect:
We will respect each other’s diversity, rights and opinions. Everyone will be treated with dignity and civility. Being prompt and prepared for meetings and appointments is one of the ways that we respect each other’s time and value.
Accountability:
We are accountable to our customers (internal or external), co-workers, staff, community, suppliers, the environment, and owners. We recognize that how swiftly we respond to others reflects on us as individuals as well as on the company that we are trying to create.
Integrity:
We will conduct all aspects of our business in a socially responsible manner according to the highest legal and ethical standards. We are honest and forthright in our actions and will hold anyone that we work with, or for, to the same standard.
Attitude:
We realize that having a good attitude is a choice that we have every day, and we choose to focus on the positives. We recognize that a positive attitude is infectious and that through our actions we can spread it throughout the company.
Fun:
We know that life is too short to miss the chance to enjoy what we do and the people we’re with. We take time to laugh every once in a while, even if we’re laughing at ourselves.
